My Role
UX/UI Designer
Tools Used
Figma, Adobe XD, Photoshop, Illustrator
Scope
8 weeks
Deliverables
User Research, Website Design, Mobile Design
Overview
Teal is a comprehensive app for fitness, nutrition, and mindfulness - a holistic wellness app. Teal was created with a sole intention of making fitness and wellness available to every corner of the country at the most affordable price.
The Problem
The COVID-19 pandemic brought about unprecedented global challenges, and India was no exception. The nationwide lockdowns imposed to control the spread of the virus had far-reaching effects on the daily lives of millions. With restrictions on movement and social interactions, a large portion of the population transitioned to working from home, drastically reducing their physical activity. This shift contributed to a more sedentary lifestyle, characterized by prolonged periods of sitting and minimal physical exercise. Additionally, the stress and uncertainty led to altered eating habits, with an increased consumption of processed and junk food.
Goal
We wanted to create an app with the sole intention of making fitness and wellness available to every corner of the country at the most affordable price.
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What we want to achieve:
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Improve Fitness : Personalised fitness plans to achieve your specific fitness goals be it, weight loss, weight gain or muscle toning
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Improve Medical Conditions: Specific workout, nutrition and lifestyle plans have been created to help better manage medical conditions like diabetes, BP etc.
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Gain Immunity and Improve general health: Teal is not just for those aiming to lose weight or manage their medical condition, but also for those who want to improve their health
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Mindfulness for all: Teal aims to increase the awareness around the importance of mental health and at the same time help people fix it by the means of breathing exercises and meditations, for all mood and concerns, from anxiety to sleep issues.
HMW
How might we build a versatile wellness app that personalizes the health journey, combining fitness, nutrition, and mental health into one cohesive experience?
STAGE 1: RESEARCH
PART 1 :
Identifying Opportunity
Increase in Sedentary Lifestyle
A study published by the Indian Council of Medical Research (ICMR) indicated that during the lockdown, physical activity levels dropped by nearly 50% among the urban Indian population.
The average daily step count decreased from about 6,000 steps to less than 3,000 steps during the initial months of the lockdown.
Rise in Unhealthy Eating Habits
Research from the Nutrition Society of India found that the consumption of snacks and fast food increased by over 30% during the lockdown periods whic.h lead to health issues such as obesity, diabetes
Mental Health Impact
A survey by the Indian Psychiatry Society reported a 20% increase in mental health issues among Indians during the initial lockdown phases.
COMPETITIVE ANALYSIS
I conducted a Competitive analysis of HealthifyMe, CureFit, Soulful By Shilpa Shetty & Fittr. These are the mostly used fitness/nutrition/wellness apps in the Indian Market.
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I rated the most relevant UI/UX features against a scale of 1 to 5 with 1 being bad and 5 being excellent.
Key takeaways : Generic Plans and High costs
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High Pricing: From our Analysis, it was evident, the pricing of all the apps is high, an average Indian person would not want to spend ₹3000 on a generic online based workout or diet plan. Additionally, the apps only provide generic plans.
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Most of the apps had a very limited database of Indian meals, making it hard for the user to track calories while inputing the meals
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Except cult.fit, none of our other competitors had meditation sessions which is very important for a healthy lifestyle specially during the lockdown
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None of the apps offer a social aspect where the users can interact with others and neither do they provide an option for live chat with experts to clarify their doubts which makes it very hard for users to stick to the app.
Understanding the problem
Method : Interviews
To gain an understanding into the pains and needs of users, we prepared questions and conducted user interviews to learn more about the problems that users face in this context and to focus on issues that we will address in the future.
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Most of the people used either Youtube to exercise or would walk around the house or their building corridor
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People found it expensive to have personal trainer or nutritionists who would prepare personalised plans for them so they would take up random and generic workout or diet plans/advice from the internet
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People were extremely stressed since they were stuck inside their homes which resulted in increased fast food consumption and in turn lead to weight gain
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To combat the sudden weight gain, people turned to crash diets which messed up their metabolism
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Most of the people did not do anything about their stress or anxiety or they were unaware of the subject
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Some people started using apps like HealthifyMe or CultFit but the main challenge was the high pricing and the generic nature of plans provided inspite of paying a high fee. Hence, they were unsatisfied and are looking for better options
Key Insights
PART 2 :
Turning insights into concepts
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Fitness is typically associated with physical appearance.
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Fitness goals are generally assumed as weight-loss or muscle gain
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Stress, depression, and anxiety are not taken seriously and are sometimes considered taboo
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Lack of awareness for mental ailments
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Lack of time to track health
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There is no one-stop solution
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To consider fitness as a byproduct of a healthy lifestyle
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People may be unaware of healthier lifestyle options
USER STORIES
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How can I measure my health progress?
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How can I workouts specific to my fitness goals?
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How can I stay motivated towards my health?
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How can I track my calorie intake?
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How can I get healthy & tasty recipes?
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How can I increase my immunity?
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How can I get a customised diet plan
USE CASES
User Personas
I have identified 15 target groups in total. Here I am presenting 2 important target groups with two different age groups and diverse profiles. The User persona will give us an overall idea about our target audience and their characteristics which will help me create effective solutions
Personality
Frequently Used Apps
Personal Growth
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Happiness
Social
Extrovert
Personality
Frequently Used Apps
Personal Growth
Happiness
Social
Extrovert
STAGE 3: IDEATE
Site Map
User Flows
Starting a Workout
Scheduling a consultation
STAGE 4: DESIGN
Final Designs
The app is divided into 5 tabs, "Home", "Feed", "Live", "Consult" & "Pro" and categorised into 3 main sections, Fitness, Nutrition and Mindfulness.
The app is divided into 5 tabs, "Home", "Feed", "Live", "Consult" & "Pro" and categorised into 3 main sections, Fitness, Nutrition and Mindfulness.
The app is divided into 5 tabs, "Home", "Feed", "Live", "Consult" & "Pro" and categorised into 3 main sections, Fitness, Nutrition and Mindfulness.
Home Screen & Activity Tracking
On the home page, all the features of our app accessible — workouts, recipes, lifestyle tracker, goal setting, activity tracker, water intake & meditation. Using the goal setting feature, users view their steps walked, calories, water intake, and the distance on a daily, weekly, and monthly basis.
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In the workout section, users can can choose from a diverse set of workout options targeting different body parts, workouts according to their special fitness goals, medical condition and complete them with the help of video assistance and audio instructions. User can also select the number of minutes he/she would like to workout for.
Workouts Screen
Live Workouts Screen
​The live workouts are designed for people who like to have a more personalised experience or are looking to train under specific trainers only. Users have the option to choose from over 50 trainers from all over the country. Also, you can workout with your buddies.
Nutrition Screen
​A customised diet plan is created where the users can choose a recipe from the breakfast, lunch, snacks, and dinner according to their specific goals such as weight loss, weight gain, high calorie, high protein, and so on. Each recipe indicates the calorie info and other details like diabetic etc.
Expert Consultation
1-1 Consultation with Fitness Expert, Nutritionists and Psychologists. Users can choose from over 250 experts over all 3 categories and can book a video call or prefer to chat, to get a hyper-personalised plan according to his/her specific medical conditions & goals.
Social Feed & Kids Workouts​
Users can speak to hundred of thousands of people who share similar goals. Share your story, ask questions, learn from other's experience and more. You can ask any of your fitness, nutrition or mental wellness related queries and can get experts answers.
STAGE 3: IDEATE
User Testing
Results from 20 min long testing conducted with 6 users showed that 5/6 users were able to successfully finish the tasks of scheduling a consultation with an expert, starting a workout and booking a live workout.
Product Prototype
Launch
We had a soft launch, on the Google play store and Apple play store. I created a website for the app and an Instagram page for marketing purposes. We achieved our first huge milestone when we hit over 100K downloads within 1.5 months of the launch and we
were featured as the top trending app on the Playstore for 3 weeks straight.
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Join hundreds of thousands of Happy & Healthy Users Across the world
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Let's talk numbers - Impact
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On-boarded 300,000 users in 3 months from launch, with an average rank of 9 on the PlayStore Trending List
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Achieved a ROI of over 50% in the 6 months itself
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Garnered a huge social media following of more than 30K which lead to PR partnerships with huge brands